We will create a special award programme in order to increase the attention for food waste reduction and to raise involvement of relevant stakeholders from different sectors in het co-creative design process. The award programme will put the societal challenge of food waste in the center point of attention. It’s a great communication starter to get the main target group (agrifood SME’s) involved in a fun and positive way and also attract other relevant stakeholders. The Food Heroes Award will be issued in 3 food sectors: fish, animals, fruits & vegetables. Winners and runners-up will be honored at CFIA Expo, 14 March 2019 in Rennes (France).